Jim Armour is a Vice President at Summa and has extensive knowledge of media relations, communications, advocacy and advertising. His broad skill set gives clients the opportunity to take an integrated approach to achieving their objectives.
Prior to joining Summa, Mr. Armour served as Director of Communications and Marketing at the Canadian Medical Association where he played a key role in their efforts to improve access, reduce wait times and address Canada’s doctor shortage.
Mr. Armour worked on Parliament Hill from 1994 to 2000 and from 2002 to 2005. He was Communications Director for two Leaders of the Official Opposition and helped brand the launch of both the Canadian Alliance and the Conservative Party of Canada. This interest in marketing strategy and tactics was furthered by the two years he spent with one of Atlantic Canada’s top advertising agencies.
Originally from St. John’s Newfoundland, Mr. Armour has a B.A. (Hons) from McGill and a M.A. in Newfoundland History from Memorial University. He also earned his APR accreditation from the Canadian Public Relations Society and has a CAAP designation from the Institute of Communication Agencies.
Outside of the office, Jim serves on the boards of the Children’s Hospital of Eastern Ontario, the Canadian Pharmacists Association and the Gambling Research Exchange of Ontario. He also sits on the editorial board of the international Journal of Communication in Healthcare.